December 24, 2009
Google, News Corp & Microsoft: The Media-Tech Battle of the 2010’s?
The Microsoft/News Corp vs. Google fight over search could really shape up to the media-tech business battle of the coming decade. Whereas Google has succeeded in democratizing search — in the context of a wildly successful business model (AdSense, etc) — it will be interesting to see how that model holds up against the combined resources of two behemoths of media and technology. My expectation is that the pressure that these companies exert on one another will provide the motivation — and necessity — for all of them to remain creative, and to innovate in ways that will ultimately benefit the consumer (we can hope!).